When you market only to Millennial's this is what happens...

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When you market only to Millennial's this is what happens...

Postby Whome? on Sun Aug 13, 2017 2:20 am

T-Mobile is launching its newest unlimited plan, which might be its best yet, offering two lines of unlimited data for $60 (including taxes, fees, etc.). There’s just one catch: the new T-Mobile One Unlimited 55+ plan is only available for customers aged 55 and up.

In a video explaining the plan, T-Mobile CEO John Legere says the new Unlimited 55+ offering is meant to give seniors a full-fledged cellphone plan for smartphones and modern devices. T-Mobile’s latest option takes a jab at competitor AT&T’s Senior Nation plan, which costs a similar $29.99 a month per line for customers over 65. But in comparison, AT&T’s plan is almost comically outdated, offering just 200 anytime minutes, 500 night and weekend minutes, and unlimited calling to other AT&T customers. These are distinctions for a cellphone plan that I haven’t had to consider in over a decade. AT&T’s Senior Nation plan is “only eligible for basic phones and not eligible on smartphones or tablets.”

T-Mobile’s plan — which is frankly a solid deal on its own merits — is a clear update to a market competitors have neglected. The same unlimited calling, texting, data, and perks come standard with T-Mobile, and they’re compatible with more than a flip phone from 2003. So if you see grandpa on Facebook more often, now you’ll know why.

The new T-Mobile One Unlimited 55+ plan should be available starting August 9th online or in T-Mobile stores.
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